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Merchant's Restaurant/ Deeman's Den

The Merchant’s Restaurant building was completed in 1892, the same year as the Ryman Auditorium, and was originally a hotel where traveling men could find a cheap room. The hotel closed and the building became a pharmacy and then a hardware store until 1988 when it opened as a restaurant. During the 1970s, the bottom floor of the Merchants was a honky tonk known as “Deemen’s Den.” That’s not “Demon” as in a wicked, evil spirit but “Deemen” as in Nancy Dee, who owned the bar. During the 1970s, Lower Broadway had gotten pretty sleazy. It wasn’t the kind of place you brought your church friends. It weren’t family friendly. Musicians often went to Deemen’s Den and Merchants after playing at the Ryman, and it gained a reputation for late night music and other escapades.

The Merchants building was set to be demolished when Ed Stolman bought it and turned it into a restaurant in 1988. Stolman’s timing was perfect. During the 1990s and early 2000s, lower Broadway was rehabilitated and tourists began flooding into Nashville to experience the rich history of country music. Developers eyed the Merchants building for redevelopment, but Benjamin and Max Goldberg bought Merchants in 2010, and preserved many of its original features. The bottom floor of the restaurant is a bistro where guests can enjoy a meal before a show at the Ryman or Bridgestone Arena. The second floor features a different menu where guests can have a more refined dining experience. The third floor is reserved for private events and used for special dinners, cocktail events, or business banquets. For more on Merchants take our Broadway Architecture or Food for Thought Tours.

When you get to the corner of Fourth and Broadway, hang a right and walk down Fourth Avenue South. Right after you pass the Hilton Hotel, you’ll see a cross walk. Look both ways and live more days as you cross the crosswalk—some cars have distracted drivers. After you cross the street, veer right and walk up Symphony Place to the entrance of the Schermerhorn Symphony Center.

Tour Stops
Full Record & Citation
Title Merchants Restaurant
Creator Nashville Historical Foundation
Author Sarah Williams, MTSU Student; 2018
Date 1892; 1988
Address 401 Broadway Nashville, TN 37203
Description The Queen Anne style building that once housed a pharmacy and hardware store became Merchants Hotel in 1892. In the twentieth century, country stars like Hank Williams (1923-1953), Patsy Cline (1932-1963), Loretta Lynn (1932-), Dolly Parton (1946-), and Roy Acuff (1903-1992) stayed here after performing at the Ryman Auditorium when it was the home of the Grand Ole Opry. The hotel operated until the 1980s and became a restaurant in 1988. In 2010, Merchants was on its last leg, but new investors brought life back into the business as downtown Nashville boomed once again. The Merchants building was listed in the National Register of Historic Places in 1980 as part of the Broadway National Register District.
Type Building
Coverage Area 1
Source Strategic Hospitality, owner
Contributor L.W. Russell; Ed Stolman; Benjamin Goldberg; Max Goldberg
Subject Architecture; Businesses; Downtown; Food; New Nashville; New South; National Register of Historic Places
Keywords Adaptive Reuse, American Cuisine, Buildings, Fine Dining, Hotels, Queen Anne, Restaurants, National Register District, Merchants Restaurant
Rights CC BY-NC 4.0
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